Hotel and hospitality consultancy services you can rely on.

We don’t just advise - we get in the trenches with you. Whether your sales team has a gap, your PMS needs fixing or your events desk is underperforming, we step in with a clear plan to move things forward.

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Senior expertise, on demand

Access specialist knowledge across M&E sales, reservations and PMS systems - without the cost of a permanent hire.

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Real results, not just reports

We manage enquiries, configure systems and train your team. When we leave, you’re in a stronger position than when we arrived.

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Built around your property

Every property is different, so every project is tailored. We learn your venue, your team and your commercial pressures then we get to work.

Expert support for every part of your commercial operation

Every hotel faces different pressures. A key sales manager resigns. A PMS migration goes wrong. Enquiries are coming in but not converting. Front office standards are slipping. Your MICE pipeline needs strategic oversight but you can’t justify another full time hire.

These are the problems we solve. With specialist knowledge, senior experience and the kind of practical, hands-on support that actually changes things.

Hospitality consultant Vicky Roberts

Interim sales support

Expert cover when a key member of your sales team leaves. We step in, manage pipelines and protect your accounts while you hire properly.

Outsourced event sales

A fully outsourced M&E sales team that works within your systems, attends your meetings and converts enquiries - end to end.

Sales team training

Bespoke training for Group, Conference and Events teams, delivered in your own environment using your own tools.

PMS support & migration

Configuration, data cleaning, bespoke user guides and full migration management - so your system works as hard as your team.

Sales assessment

A structured audit of your commercial operation, followed by a prioritised action plan and hands-on implementation support.

MICE help desk

On-demand senior MICE expertise, available by the hour. Strategic support, troubleshooting and guidance - without the full-time cost.

Testimonials

"This is the second time we have used Vicky's services to support in covering an events role, most recently Vicky and her team have supported in covering a maternity leave position. Her team are knowledgeable and friendly and a great extension to our current team, I would highly recommend using Vicky for any support services."

Teresa Kingston

Commercial Director

"I have known Vicky Roberts for 10 years, having worked with her for 6 years across two businesses. Whilst her job titles didn't always reflect her role and importance within those roles, her knowledge, determination, people skills, tutelage, leadership & personality always delivered great results.

"She is, in my opinion, a highly effective M&E and Sales specialist, who leads by example and influence. I would highly recommend her, and would have no hesitation in working with her again."

Moz Shigdar

Revenue, Distribution & Commercial Director

"Professional and friendly service from Vicky.

​"Great to get valuable advice and support from an industry expert who was able to guide the reactive events team to success. I particularly appreciated the time spent within the team in the first instance which gave Vicky a good overview of the strengths and weaknesses of the team which formulated a more tailored support plan.

​"I have used Vicky Roberts Hotel support twice now and won't hesitate to contact again for further training and office support."

Ross Hogarth

Revenue Manager

"Highly recommended - knowledgeable, experienced and commercial.

​"I couldn't recommend Vicky enough if you need sales office support and systems support. She has great knowledge and experience of a multitude of systems and operating processes and can very quickly bring clarity and strong commercial benefits to your business.

​"She was a pleasure to work with, helped us improve our systems and reporting, assisted with on-site training of the team and also jumped onto enquiries when needed!"

Tracey Ractliffe

Commercial Director

"Vicky and her team have been an incredible support to me and my team over the past few years. Their depth of knowledge is truly remarkable and has consistently provided us with the guidance and support we needed to succeed.

"Vicky's expertise has been instrumental in navigating various challenges and achieving our goals. Her dedication and commitment to excellence are evident in every interaction and I wholeheartedly recommend Vicky and her team to anyone seeking hotel support."

Helen Smith

Group Wedding and Events Manager

Latest news and advice

Why hotel sales teams must master their venue’s unique selling points

86% of buyers say they’ll pay more for a better customer experience – find out how to make sure your hotel sales teams are providing just that.

Mastering event enquiry handling to win more business

Prompt and efficient responses to event enquiries are essential for demonstrating your hotel’s commitment to exceptional service. Find out how to improve your event enquiry handling.

Plan early for maternity and paternity leave: A guide for hotel managers

Implementing well-structured maternity and paternity leave policies is key for hotel managers to maintain operational excellence.