An expert eye on your sales operation, and a clear plan to improve it
You know your revenue could be higher. You're just not sure exactly where it's leaking. Is it the speed of response? The way enquiries are handled? The templates you're using? Has anyone looked critically at your sales process recently? The answer is usually a combination of things, and it takes an experienced eye to see them clearly.
Hotel business consultant & sales assessment services
Vicky Roberts Hotel Support provides expert sales assessment consultancy for hotels and hospitality venues across the UK.
Drawing on 25 years of hands-on experience in hotel sales and operations, we conduct a deep, structured audit of your commercial function, then give you a practical, prioritised roadmap to fix what's holding you back.
What is a hotel sales assessment?
Think of it as a health check for your sales operation. We come in as your hotel business consultant, examine how your team functions, how enquiries are handled and how revenue is being generated, then deliver an honest, expert view of where the gaps are and what to do about them.
Unlike a standard audit, we don't hand you a report and walk away. We stay involved through implementation, providing on-property training and building the supporting documents your team needs to make the changes actually stick.
What we assess
Working practices & time management
How is your team spending its time? We evaluate daily workflows, task prioritisation and team dynamics to identify where selling time is being lost to admin, process gaps or inefficiency.
Enquiry handling
We examine how leads are received, responded to and followed up across every channel, identifying where enquiries are going cold and what's preventing conversion.
Toolkit audit
We review the collateral your team uses to sell- proposal templates, contracts, rate sheets, email responses - and identify where outdated or inconsistent materials are costing you credibility and bookings.
Revenue roadblocks
A structured analysis of the specific friction points preventing your hotel from converting more enquiries into contracted, high-yield business.
Strategy & recommendations
We deliver a bespoke action plan, clear, practical and logical, so your team knows exactly what to change, in what order and why.
Implementation support
We don't just identify the problems. We help you solve them, through on-property training sessions and the creation of new processes, templates and guides tailored to your hotel.
Why hotels commission a sales assessment
Sometimes the challenge isn't resources, it's clarity. Our clients come to us when they know something isn't working but can't pinpoint what, or when they want an objective, expert perspective that internal politics simply can't provide.
Conversion rates are low but enquiry volume is healthy. If leads are coming in and not converting, the issue lies somewhere in the sales process. We find it.
The team has been doing things the same way for years. Familiarity breeds blind spots. An external hotel business consultant sees what an internal manager can't, or won't.
A new Commercial Director wants an honest baseline. Leaders who've recently taken over a property use this assessment to get an objective picture of their team's true capabilities before deciding where to invest.
Standards are inconsistent across the team. When every team member handles enquiries differently, the customer experience becomes unpredictable. The assessment establishes a gold standard and a clear path to reach it.
Morale is affecting performance. When a sales team is frustrated or disengaged, it shows up in the numbers. We look at team dynamics as part of the assessment, because culture and conversion are more connected than most GMs realise.
The sales toolkit is overdue an overhaul. Clunky proposal templates, outdated contracts and poorly written email responses don't represent a 4 or 5-star brand. We identify where the toolkit needs upgrading and help you rebuild it.
Who is this for?
Our sales assessment service is used by hotel owners, General Managers, Commercial Directors and hotel groups who want more from their sales operation. It's particularly well suited to:
- Hotel owners and GMs who know revenue is being left on the table but can't identify exactly where
- New Commercial Directors looking for an objective, expert second opinion on their inherited team
- Static teams that need a fresh perspective to break out of old habits and underperformance
- Multi-property groups looking to standardise sales practices and customer experience across several venues
The Vicky Roberts difference
We've worked inside hotel sales offices. We've managed the enquiries, hit the targets, dealt with the system issues and navigated the pressures of a busy M&E department. That lived experience is what makes our assessments different from a generic consultancy report.
We know what good looks like, because we've delivered it. And we're direct enough to tell you honestly what isn't working, without the diplomatic softening that makes most audits easy to ignore.
Ready to talk?
If you're ready for an honest, expert assessment of your sales operation, plus a clear plan to improve it, we'd love to hear from you.