Your dedicated M&E sales team – without the overhead
Your Group, Conference and Events desk is one of the highest-revenue functions in your hotel, and it's also one of the hardest to staff consistently. High turnover, recruitment headaches, annual leave, sick days. The pressure never lets up. There's a smarter way to run it.
Outsourced reservation, group, conference and events sales for UK hotels and venues
Every missed call is a missed booking. Every unanswered email after 5pm is a lead your competitor is already quoting.
Vicky Roberts Hotel Support provides fully outsourced reservation and event sales for hotels and hospitality venues across the UK. We become your M&E team, managing every enquiry from first contact through to signed contract, so your pipeline stays full and your standards stay high.
What is outsourced event sales?
Rather than maintaining a costly in-house Group, Conference and Events desk, you hand that function to us. We work directly within your existing systems and processes, attending your weekly commercial meetings and representing your brand exactly as a permanent team member would, with the added benefit of senior-level expertise and extended availability.
It's not outsourcing in the traditional sense. It's a seamless extension of your team.
What we do
End to end enquiry management
From the first lead to the signed contract, we handle every step. No dropped balls, no cold enquiries, no revenue left on the table.
Diary & systems management
We work directly within your property management system (PMS) or diary platform. There is no disruption to your existing setup.
Revenue optimisation
We don't just process enquiries. We focus on conversion rates, relationship-building with key accounts and proactive lead identification to grow your pipeline.
Commercial meeting attendance
A senior team member joins your weekly revenue or commercial meetings to ensure full alignment on strategy, forecasting and business on the books.
Extended coverage
We provide longer opening hours and wraparound cover, capturing the enquiries that arrive outside your standard working day, when most in-house teams have already logged off.
Why hotels choose outsourced hospitality sales
The economics of an in-house Group, Conference and Events desk are harder to justify than they used to be. Salaries, benefits, desk space, recruitment costs, training time - the overhead is significant. And when a team member leaves, you absorb all of that again.
Outsourcing hospitality sales with Vicky Roberts converts those fixed costs into a flexible, performance-focused model. Our clients choose us because:
They're losing leads after hours. Enquiries don't land exclusively in that 9-5 window. Competitors who respond first tend to win the business. Our extended coverage means you're always in the conversation.
Their in-house team is overstretched. When your coordinators are buried in admin, response times suffer and conversion rates drop. We provide the dedicated focus an in-house team often can't.
They want consistent standards. A different experience depending on who picks up the phone damages your brand. We ensure every enquiry receives the same professional, revenue-focused response.
They manage multiple properties. Hotel groups use us to create a centralised, consistent hub approach across several venues, without duplicating headcount at each site.
Who is this for?
Our outsourced sales service is used by independent hotels, boutique venues and hotel groups across the UK.
It's particularly well suited to:
- Venues without the budget or physical space for a full-time, senior onsite sales team
- Hotel groups seeking a centralised enquiry-management approach across properties
- General Managers looking to reduce overhead without sacrificing sales performance
- Owners who want professional Group, Conference and Events sales leadership without a permanent hire
The Vicky Roberts difference
Most outsourced sales providers focus on room revenue. We specialise in meetings & events, the part of your business with the highest margin and the most complexity.
We know the systems. We know the market. And we get to know the fabric of your venue, so we can sell your space as if it were our own.
When an enquiry comes in for a 200-person conference or a high-spend corporate dinner, you want someone who can close it. That's exactly what we do.
Ready to talk?
If your Group, Conference and Events desk is underperforming, overstretched or simply costing more than it should, let's have a conversation about what outsourced support could look like for your property.