Expert-led training that turns your team into a revenue engine
Your team's skill level is directly tied to your conversion rate. And in a competitive hospitality market, the gap between a well-trained team and an undertrained one shows up where it hurts most - on the revenue line. We fix that.
Hotel sales team training & hospitality training services
A new starter who can't navigate your PMS costs you more than their salary. An experienced coordinator who freezes on the phone loses you bookings you'll never know you missed.
Vicky Roberts Hotel Support provides expert hotel staff training courses for sales, reservations and events teams across the UK. Practical, bespoke and built around how your hotel actually operates, not a generic classroom session your team will forget by Friday.
What is our hotel sales training?
We deliver structured, expert-led training designed specifically for group, conference and events executives. Whether you're onboarding a new hire, upskilling an existing team or trying to improve conversion rates across the board, we build a programme around your property, your systems and your people.
We train in your environment, using your tools, so what your team learns on Tuesday, they're applying on Wednesday.
What we cover
Induction & systems training
One-to-one training within your hotel's own office. We cover the technical foundations your team needs to operate confidently , including Property Management Systems (PMS), diary management, creating bookings, building quotes, managing contracts and completing function sheets accurately.
Sales excellence
The soft skills that separate a coordinator who takes orders from one who closes deals. We cover the full sales lifecycle: enquiry handling across all channels, using third-party portals effectively, telephone sales and negotiation techniques, and proactive lead identification to grow your pipeline beyond inbound enquiries.
Process management
The detail that protects your reputation. We train your team on pre-event and post-event communication standards, ensuring accuracy, consistency and the kind of follow-through that drives repeat business and strong reviews.
Why hotels invest in our training
The real cost of an undertrained team is rarely visible on a single invoice. It shows up across months, in slow response times, lost conversions, PMS errors and the quiet erosion of client relationships.
Our clients come to us when:
A new hire is holding the team back. When someone joins who needs onboarding, the rest of the team often absorbs the cost and their own productivity drops while they stop to explain systems and processes. We take that burden off them entirely.
The first 90 days are being wasted. New starters frequently spend their critical early weeks struggling with software rather than selling. Our training gets them desk-ready fast, so their first quarter is spent converting business, not finding their feet.
Conversion rates are lower than they should be. If enquiries are coming in but not closing, the issue is almost always skills or confidence. We identify exactly where the breakdown is happening and fix it.
The hotel wants to hire for attitude, not just experience. The right candidate might not know your specific PMS. Our training removes that barrier, giving you the freedom to hire the best person and trust us to teach the technical side.
Data quality is suffering. Without proper training, new staff create duplicate accounts, incorrect bookings and messy records. We set the standard from day one so your system stays clean and your reporting is reliable.
Who is this for?
Our hotel training services are trusted by independent hotels, boutique venues and small hotel groups who need professional development support without a centralised corporate training department. We work with:
- New starters who are a great cultural fit but need technical or sales skills development
- Overstretched Sales Managers who don't have the capacity to train a new hire properly while hitting their own targets
- Underperforming teams who are receiving enquiries but struggling to convert them into contracted business
- General Managers and owners who want their team held to a consistently higher standard
Our hospitality training services - what makes us different
Generic hotel staff training courses teach generic skills. We don't do generic.
We've spent years working inside hotel sales offices, managing enquiries, building pipelines, configuring PMS systems and closing high-value events. That experience is what we bring into every training session. We know where teams typically fall down, because we've seen it firsthand across dozens of properties.
When we train your team, we're not reading from a manual. We're sharing what actually works, in venues like yours, with challenges like yours.
And because we often work alongside teams in an interim or outsourced capacity too, our training doesn't exist in a vacuum. We understand the full commercial picture, and we train your people accordingly.
Ready to talk?
Whether you're onboarding a new starter or looking to elevate your whole team's performance, we'd love to understand what your training needs look like.