The hospitality consultancy that gets in the trenches with you
Vicky Roberts Hotel Support was founded on a simple but powerful observation: hotels were losing revenue not because of a lack of demand, but because of gaps - in staffing, in training, in systems and in the strategic oversight needed to convert enquiries into contracted, high-yield business.
Hospitality consultancy services
Vicky Roberts spent over 20 years working inside the hospitality industry before founding the business in 2019. She understood the pressures of a busy M&E sales office from the inside - the enquiries that went cold, the systems that weren’t configured properly, the new starters who needed training that nobody had time to deliver.
Vicky Roberts Hotel Support was created to solve exactly those problems.
What began as a one-person interim support operation has grown into a specialist team of 15 hospitality professionals, trusted by 4 and 5-star hotels, boutique venues and hotel groups across the UK and Europe.
What we do
We are a boutique hospitality consultancy specialising in Meetings & Events sales, reservations and commercial operations.
Our hospitality consultancy services span the full commercial spectrum, from stepping into a vacant sales role at 48 hours’ notice through to configuring a Property Management System, training a new coordinator or conducting a deep audit of an underperforming sales operation.
What sets us apart from a traditional hospitality consultant is that we don’t just advise. We do.
We manage enquiries, convert business, configure systems and develop people - working as a seamless extension of your team rather than an external voice commenting from the sidelines.
Our hospitality outsourcing model means hotels can access senior-level expertise exactly when they need it, without the fixed overhead of a permanent hire. Whether you need full-time cover for three months or a bank of expert hours to draw on as challenges arise, we build our support around your property and your commercial reality.
What we believe
We believe a hotel is only as strong as its sales operation, and a sales operation is only as strong as the people running it and the systems supporting them. That’s why everything we do sits at the intersection of people, process and technology.
We believe in being in the trenches. Not managing from a distance, not delivering a report and disappearing, but rolling up our sleeves, learning your venue, understanding your team and staying invested in your success long after the engagement ends.
We believe in honest expertise. We say what we see, recommend what we’d do if it were our own business and measure ourselves by the results we deliver, not the hours we invoice.
And we believe that the best hospitality consultant isn’t the one with the most impressive credentials. It’s the one your team actually wants to pick up the phone to.
Our expertise
Our team brings together specialists across every dimension of hotel commercial operations.
Between us, we have deep working knowledge of the major Property Management Systems used across the UK and Europe, including Opera, Opera Cloud, Delphi, Salesforce, Rezlynx, KX, Protel and IDeas, alongside extensive experience in M&E enquiry management, front office operations, revenue strategy and hospitality sales training.
Our hospitality consultancy services are delivered by people who have held senior roles in the industry - Sales Managers, Directors of Sales, Events Coordinators and Front Office Managers who have navigated the same challenges our clients face every day.
That lived experience is what makes our support genuinely useful rather than theoretically sound.
Who we work with
Our hospitality outsourcing and consultancy services are trusted by properties across the UK and Europe, with the capability to deliver globally.
Our clients include independent 4 and 5-star hotels, boutique venues, newly opened properties and multi-site hotel groups who need consistent commercial standards across several locations.
We work with General Managers who need a trusted second opinion. With Hotel Owners who know their revenue could be higher but aren’t sure where it’s leaking. With Sales Managers who are overstretched and need expert support alongside them. And with Commercial Directors who want their team held to a higher standard, consistently, not just on a good day.
Ready to talk?
If you’d like to understand more about our hospitality consultancy services and whether we’re the right fit for your property, we’d love to hear from you.
A short conversation is usually all it takes.