Senior MICE expertise, on demand - without the full-time price tag
Running a high-performing MICE operation takes senior-level knowledge. Forecasting, commercial strategy, system troubleshooting, month-end reporting, the kind of expertise that usually commands a full-time salary.
Get expertise exactly when you need it, without the overhead.
MICE Help Desk. Expert Support for Meetings, Conferences & Events
That's precisely what the Vicky Roberts MICE Help Desk delivers. A flexible, on-demand consultancy service that puts senior MICE meetings, conferences and events knowledge in your corner, by the hour, not the year.
What is the MICE help desk?
MICE - Meetings, Incentives, Conferences and Events - is one of the most complex and highest-yielding revenue streams in the hospitality industry. It demands specialist knowledge that goes well beyond day-to-day hotel operations. Yet many independent hotels and smaller venue groups simply can't justify a full-time senior MICE manager to oversee it.
The MICE Help Desk solves that problem.
Rather than committing to a permanent hire, you purchase a bank of hours, available in blocks from 4 to 24 hours, and draw on them as and when specific challenges arise.
Time is tracked by the minute, detailed usage reports are provided and you only ever pay for what you actually use.
Think of it as having a highly experienced MICE consultant on speed dial.
What we help with
Strategic commercial support
Assistance with weekly commercial strategies, MICE revenue forecasting and month-end reporting, ensuring your meetings and conference pipeline is managed with the same rigour a senior development manager would bring.
Technical troubleshooting
Expert help resolving system configuration issues, reporting problems and specific sales or reservation challenges before they escalate into something more costly.
Bite-sized training
Focused, topic-specific training sessions delivered as issues arise, so your team builds capability in real time rather than waiting for the next scheduled course.
Sanity checking & strategy review
A professional sounding board for your MICE venues strategy, commercial decisions and revenue data. Sometimes the most valuable thing is simply having an expert confirm you're on the right track, or tell you honestly when you're not.
Direct access to expertise
A dedicated line to a senior MICE professional. No ticketing systems, no waiting for a callback. Just direct access to the right person when you need them.
Why hotels choose the MICE help desk
The economics are straightforward. A full-time Group, Conference & Events Development Manager represents a significant fixed cost, salary, benefits, holiday cover and the ongoing risk of turnover.
The MICE Help Desk gives you the same quality of expertise at a fraction of the investment, with complete flexibility over how and when you use it.
Our clients come to us when:
The salary of a senior MICE manager isn't justifiable but the need for their expertise is real. Independent hotels and smaller venue groups often reach a point where MICE revenue is significant enough to need strategic oversight but not quite large enough to warrant a permanent hire. The Help Desk fills that gap precisely.
Month-end reporting is a recurring nightmare. If your system isn't configured correctly, your MICE conference and events data is unreliable, and unreliable data leads to poor commercial decisions. We ensure your reports are accurate, meaningful and delivered on time.
The GM or Sales Manager is out of their depth on a specific challenge. A complex group booking, a system error, a forecasting question that nobody in the building can answer confidently. The Help Desk provides fast, expert resolution, freeing your team to stay focused on guests and enquiries.
There's no one to pressure-test ideas with. Busy hotel managers often operate without a genuine professional peer to sense-check their MICE venues strategy or commercial thinking. The Help Desk acts as that sounding board, objective, experienced and invested in your success.
The team handles daily tasks well but lacks strategic depth. There's a difference between coordinators who can manage a booking and leaders who can forecast, optimise and grow a MICE meetings pipeline. We provide the senior layer your team is missing.
How it works
The MICE Help Desk operates on a banked hours model. Simple, transparent and entirely in your control.
Choose your block Purchase between 4 and 24 hours of expert MICE consultancy time.
Use it as you need it Draw on your hours for strategic support, troubleshooting, training or simply a quick conversation with a senior expert.
Track every minute Detailed usage reports mean you always know exactly how your hours have been spent and what's left in the bank.
Top up when ready No rolling contracts, no minimum commitments. You decide when and how much to invest.
Who is this for?
The MICE Help Desk is used by hotels and hospitality venues across the UK that need senior MICE expertise without the cost of a permanent appointment.
It works particularly well for:
- Small and medium independent hotels that cannot justify a full-time MICE Development Manager but need professional oversight of their conferences and events operation
- Hotels with capable but inexperienced teams - coordinators who handle daily tasks confidently but lack the strategic knowledge for complex forecasting, reporting or high-value MICE conference negotiations
- General Managers who need a trusted second opinion on MICE revenue data or a specialist to handle troubleshooting without it consuming their day
- Sales Managers wearing too many hats - professionals managing multiple responsibilities who need to delegate specific analytical or strategic tasks to someone with the right expertise
The Vicky Roberts difference
Most consultancy retainers lock you into fixed monthly costs regardless of how much support you actually use. The MICE Help Desk is built around the reality of how hotels operate, where some weeks are quiet and others are relentless, and your support model should reflect that.
We've spent years inside MICE meetings and events operations. We understand the commercial pressures, the system complexities and the very specific skill set required to manage high-value conference and events business at a senior level. That's what you're accessing when you open the Help Desk.
No jargon. No generic advice. Just experienced, practical MICE expertise - exactly when you need it.
Ready to talk?
If you'd like to find out more about how the MICE Help Desk could work for your property, we're happy to have an initial conversation with no obligation.