Latest insights

for hotel group, meeting and event teams

MICE meetings strategy in short

MICE revenue strategy is a plan for winning MICE meetings and events business profitably. MICE covers meetings, incentives, conferences and exhibitions. For an independent hotel without a dedicated MICE manager, winning more MICE meetings comes down to six steps.

Hotel Enquiry Handling: How Response Time Impacts Hospitality Sales and Revenue

Hotel enquiry handling can have a direct impact on hospitality sales, conversion and revenue. Discover why response time matters, what causes delays and how hotels can turn more enquiries into bookings.

Give your January hotel sales a boost: Ten Marketing Tips

When it comes to hotel sales, January can be quiet, particularly compared to the excitement of the festive season. However, careful planning and a proactive approach can ensure your new year gets off to a flying start.

Outsourced Sales UK for Hotels: Myths, Realities and Who It’s Actually For

Outsourcing hotel sales doesn’t mean losing control and it isn’t only for large groups or hotels in difficulty.

Done well, it’s a flexible way to add experienced commercial expertise without the cost of a full-time hire, used by everything from boutique properties to established hotel groups.

Why the First 90 Days of a Hotel Sales Hire Are Make or Break: The Value of Hotel Staff Training Courses

Recruiting talented hotel sales professionals is only half the battle. The real return on that investment depends on what happens during their first 90 days.

Is your hotel management systems software holding you back? Common PMS issues explained

Your hotel management systems software is the most important technology in your business, however it is often only noticed when something goes wrong!

What is interim sales support and does your hotel need it?

Unsure if your hotel needs an interim sales support? Discover when sales support makes sense, the costs vs risks and how a UK hospitality consultant can help.

What does MICE mean in hotels? Explore growing revenue from MICE meetings, MICE conferences and MICE venues.

If you have worked in hospitality for any length of time, you’ve probably heard the term MICE. But what does MICE mean in hotels, and why is it such an important part of a successful commercial strategy?

The cost of a vacant hotel sales role and how hospitality sales expertise and a hotel revenue consultant can help

The cost of a vacant hotel sales role is often underestimated by hotel owners and GMs. When a hotel sales role sits vacant, the focus becomes on the obvious saving: salary.

Why hotel sales teams must master their venue’s unique selling points

86% of buyers say they’ll pay more for a better customer experience – find out how to make sure your hotel sales teams are providing just that.